Go-to-Market · AI · Hospitality

Joan Sanz

I turn hotel technology into revenue. 15 years across revenue management, business development, voice AI and generative search, always in travel.

Barcelona, Spain Founder and GTM at Hospitech Lecturer at CETT-UB since 2013 Spanish · English · Italian

About

The market's reaction is the only truth, so I test ideas fast. I have spent my whole career where travel and technology meet: pricing rooms as a revenue manager, opening markets for hotel tech vendors, founding companies, and teaching the next generation of hoteliers at university.

Since 2023 I build with AI every day. Multi-agent sales platforms, voice agents on real hardware, editorial engines that publish in five languages, and a network of more than 60 travel sites optimized for both Google and AI answer engines. I do not talk about AI adoption. I ship it.

What I run today

Founder and GTM · 2025

Hospitech

Service as a software. GTM execution for hotel tech companies scaling in Iberia and LATAM, connecting them with hotel groups ready to modernize their stack.

Founder · 2026

revenuemanager.page

Memory AI agent for revenue management. No subscriptions, a one-time fee. Pricing intelligence that remembers your hotel.

Studio · ongoing

Bram Studios

Innovation lab for travel, tourism and hospitality. AI video pipelines, content engines and product experiments that become real businesses.

Associate Lecturer · since 2013

CETT-UB, Universitat de Barcelona

Teaching hotel commercialization, digital marketing and revenue strategy to hospitality students for over a decade.

Career

What I bring

Commercial
  • Go-to-market strategy and execution
  • Business development leadership
  • Key account management, hotel chains
  • Sales team building and coaching
  • Iberia and LATAM market entry
Hospitality
  • Revenue management and pricing
  • Distribution and e-commerce
  • Hotel operations and PMS, RMS, CRS stack
  • Guest experience technology
  • University-level teaching since 2013
AI, hands on
  • AI agents in production, sales and ops
  • Voice AI and conversational automation
  • RAG pipelines and prompt engineering
  • SEO, AEO and GEO at scale, 60+ sites
  • Python, Cloudflare edge, LLM APIs

What people say

"Joan is a great example of how to mix fun and professionalism. Excellent sales skillset, honest attitude to his clients."

Zan Bregar, Head of Revenue and Managing Director, YesRevenue

"He is an incredible people manager. He has a wide range of skills and knowledge, and is a great team player."

Daan Kahmann, Principal Embedded Payroll, Remote

"Honestly, his was my favorite course of my whole four-year degree. He is an absolute enthusiast of what he does and transmits that passion and knowledge to everyone."

Sonia Sala, Founder, Frizzant, former student at CETT-UB

Education and languages

Master's degree

CETT-UB, Universitat de Barcelona

RevOps, Revenue Management and Digital Commerce.

BBA

Universidad APEC

Business Administration, Economics and Tourism Management. Dominican Republic.

Languages

Three languages

Spanish native. English full professional. Italian elementary.

Let's talk

If you are building or scaling technology for travel and hospitality, I have probably sold it, priced it, taught it or automated it.